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Hospitality Food Program Keeps Pace With Changing Taste Buds

Industry-Leading Partners

Provista’s two main food distributor partners are US Foods and Sysco. Provista also has a produce alliance called PRO*ACT that utilizes regional distributors throughout the country to create a network of supplies for members.

Besides offering a wide range of products at competitive prices, Provista provides additional value by identifying ways to best serve members’ individual needs. Representatives from the Provista hospitality team talk one-on-one with members to understand their pain points, and then design custom solutions.

“Our entire team is like a team of consultants,” Richard notes. “We meet with customers, listen to their needs, and then we look at our portfolio and figure out how the program can help meet the distinct needs of that member rather than having a cookie-cutter kind of program approach where you’d say, ‘Here’s the program’ and that’s all they get.”

This willingness and ability to address member challenges and meet their specific requirements sets Provista apart from other GPOs.

“What really differentiates us from other GPOs is we’re very high touch,” Richard adds. “Other GPOs will present a standard offering. Rather than follow our competition, we act as a true partner to our members, taking the time to explore the full range of benefits and offerings that allow for a truly customizable procurement solution.”  

“Other GPOs will present a standard offering. Rather than follow our competition, we act as a true partner to our members, taking the time to explore the full range of benefits and offerings that allow for a truly customizable procurement solution.”  

— David Richard, senior director of Program Development for the Provista Hospitality Program

Balancing Food Quality With Low Costs

Richard explains the No. 1 challenge facing Provista members in the hospitality industry is controlling food quality. Their guests expect great tasting food and excellent dining experiences. At the same time, members must hold costs in check to ensure profitability. Provista works to balance lowering costs with maintaining high quality to help members meet their goals.

“Because hospitality has so many different types of food outlets and concepts under one roof, we needed to have the right products to be able to satisfy the unique requirements of a wide range of venues,” Richard says.  

By providing monthly and quarterly financial analysis summaries, Provista allows members to keep an eye on costs. The summaries offer a level of transparency that enables members to proactively monitor all aspects of their purchasing and see the savings per contract. 

“The financial analysis is a way for them to monitor the benefits of all the contracts and services they’re utilizing,” Richard points out. “They can use that information to report back to their leadership and show the benefits of being a member of Provista.”

Work With a Team of Expert Food Consultants

Besides offering a wide range of products at competitive prices, Provista provides additional value by identifying ways to best serve members’ individual needs. Representatives from the Provista hospitality team talk one-on-one with members to understand their pain points, and then design custom solutions.

“Our entire team is like a team of consultants,” Richard notes. “We meet with customers, listen to their needs, and then we look at our portfolio and figure out how the program can help meet the distinct needs of that member rather than having a cookie-cutter kind of program approach where you’d say, ‘Here’s the program’ and that’s all they get.”

This willingness and ability to address member challenges and meet their specific requirements sets Provista apart from other GPOs.

“What really differentiates us from other GPOs is we’re very high touch,” Richard adds. “Other GPOs will present a standard offering. Rather than follow our competition, we act as a true partner to our members, taking the time to explore the full range of benefits and offerings that allow for a truly customizable procurement solution.”  

What to Know

Provista offers a dedicated food program for hospitality. It was built from the ground up rather than offering a retooled healthcare food program like most GPOs do. This enables the program to solve hospitality members’ problems and meet their specific needs.

Providing Specialty Foods for Changing Customer Demands

While Provista currently offers more than 30,000 products to meet traditional and specialty food needs, additional items are being added constantly to keep pace with hospitality member demands.

“The hospitality program has more products than any other food program we have,” Richard says. “It’s a very diverse program, and it has products from caviar down to canned tomatoes and everything in between.”

Provista can also customize its program to meet special requirements, such as offering bar mixers, free-range grass-fed beef, imported New Zealand lamb, etc. Items are available from local, national and international sources.

“We have a great program that allows for regional influences so members can source products locally,” Richard says. “Our mission is to create an environment where our members are empowered to purchase what they need, whenever they need it.”

The program is constantly transforming because members’ menus and food preferences are always changing, he says. “That’s why our program needs to continue to evolve through collaboration with members.”

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